|
HomeAbout meAdding ValueBounce Back CouponBusiness CardsBusiness RelationshipsCHA CertificationCHO CertificationCo-opsCompetition AnalysisContact MeCoupon MarketingEconomic DownturnEconomic StimulusFacebook CouponFacebook MarketingFAM ToursFed RoomsFlickr MarketingGatekeepersGDSGoing GreenGoogle Listing - ReclaimingGoogle LocalGoogle SpreadsheetsGovernment BusinessGuest ReviewsHospitality HumorHotel / Lodging AssociationsHub and Spoke Concepti-MeetIndustsry NewsInitial IntroductionsInternet Travel BookingsKey CardsKurrentlyLinkedIn NetworkingLinksMarketing IdeasMarketing PlanMotorcoach AssociationsNetworkingNew Year's ResolutionOTAsOnline ReputationOnline ToolsOutlook - Business CardPackagesPet FriendlyProspectingRegion # 4Repeat GuestsRSVPSales CallsSales ProcessSales Self-evaluationSpeaking EngagementsSMERFE MarketSocial MediaSocial SearchSports MarketStaycationSubmit a TipTelephone TechniquesTime ManagementTime SaversTip of the MonthTips from the FieldTis the seasonTravel ForecastTravel TrendsTwitter MarketingWelcome Centers
|
90% of customers say a positive guest comment influences
their purchase decision.
How to respond to TripAdvisor reviews. What can a hotel do if it feels a TripAdvisor review is fraudulent or fictitious?
Content integrity is something we take really seriously, and approach in several different ways. First of all, members are asked to check a box when they submit a review in order to certify that the review is their genuine opinion, and that they have no affiliation – business or personal – with the property. By checking the box, they are also confirming that they haven’t been offered an incentive or payment for their review. Tips from TripAdvisor on managing online hotel reviews 
38 Must Reads on Online Reputation Management 100 tips, tools and resources to protect your online reputation Beating Negative Hotel Reviews: An Action Plan for Proactive Reputation Management Dealing with negative guest feedback TripAdvisor upgrades property owner page
These
FREE tracking tools can help you stay on top of both
praise and criticism. For Google: Google Alerts (email or RSS updates of the latest Google search results) For Blog
posts: Technorati (the largest blog search engine) For Blog comments: Backtype (what people say about you in response to blog posts) For Message
Boards: BoardTracker (often overlooked) For
Reviews: OpenList.com (Searches reviews) For Twitter:
Twitter Search (monitor real time feedback) For other social media: FriendFeed search, a social aggregator that combines YouTube, Delicious, Flickr
and more. Click here for 8 easy ways to track your property's online reputation.
Online Reputation Management AvalonReport.com, tracks influential
guest feedback results from the top travel related sites, charting market share of guest satisfaction, competitive set value
positioning, user generated feedback and photos. ChatterGuard.com, an online social media monitoring and reputation mgmt system.
FeedBackemonitor.com, monitors all the major travel & social media websites
then sends you e-mail alerts when new reviews are posted. (Free Trial) HotelProtect.com, a brand protection and travel review monitoring service. ReviewAnalyst.com, lets hotels take a proactive approach to user-generated hotel reviews,
blogs, videos & images. ReviewPro.com, quickly monitor all major review sites and social media networks. Serph.com - covers blog search engines such as technorati but
also looks into Youtube (this has been very beneficial), Digg and Delicious. SocialMention is a good website for tracking chatter about your brand on social media sites. Trackur.com, online reputation monitoring & social media monitoring tools.
 UpTake searches 5000 travel sites and collates guest reviews with each property
search. It is a great time saver!
Responding to
Reviews
Avoid:
•
|
