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 What are the current trends? It is important to stay abreast of any and all industry wide trends. Are travlers trending towards hotels with business centers or guest laundry? Are your competitors keeping up with current trends? If so, what features are they adding to their property. Stay in the know... to stay on top of the game!  Savvy cost saving tactics, by travelers, replace last year's "Staycation."
When people plan travel, they go to:
Approximately 84% of Americans plan travel online, according to Travel Idustry Association, using the above approaches.
Shifts in Travel Planning
Sources: Burst Media Summer Travel Planning Study, June 2009, TIA Travel Trends, February 2006., Magazine Publishers Association - Media as a Source of Knowledge, 1995.    Let's understand that online travel is certainly not dead; however, if travelers'
frustrations are not correctly addressed it's future becomes increasingly uncertain and potentially less valuable.
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