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 Make sure your property offers great value for the money. This is marketing
at its most basic; however, it is so often forgotten. Today travelers are even more value conscious! It's not the price that matters most --
it's the perception of value that drives bookings. Added
value is about giving more to your customers than they could possibly get anywhere else. Little touches add value while seperating you from your competition, especially in this economic climate. Leisure travelers value:
Business travelers value:
 Rather than slash rates, hotels turn to value-added promos to drive bookings.   Here are a few suggestions; however, brainstorm with your staff
to develop some of your own.
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