THE CERTIFIED HOTEL OWNERS PROGRAM (CHO)
CHO is an innovative professional development program for hotel owners offered by the AAHOA (Asian American Hotel Owners Association) Institute of Management (AIM). Designed by AAHOA to recognize and certify the expertise of its member hotel owners, CHO is the first and only program of its kind in the country and is available completely free of charge to all AAHOA members and their families.

CHO is a focused eight (8)-module program providing technical instruction and professional insight to AAHOA owner's on both the day-to-day management of lodging operations and on the strategic management of hotel ownership. The program requires mastery of two levels of course content:

Level I:

Effectively Managing Hotel Operations
Level I is designed to increase an owner's operational effectiveness and includes four full-day workshops in Front Office Operations & Reservations; Housekeeping, Laundry, Engineering & Maintenance Operations; Human Resource Management; and The Laws of Innkeeping.

• Front Office Operations & Reservations
• Housekeeping, Laundry, Engineering & Maintenance Operations
• Human Resource Management
• The Laws of Innkeeping

Level II:

Effectively Leading Hotel Operations
Level II is designed to increase an owner's leadership and off-premise management skills in four full-day workshops that include Hotel Accounting and Business Ownership Structure; Leadership; Technology for the Lodging Industry; and Hotel Sales, Marketing & Public Relations.

• Hotel Accounting and Business Ownership Structure
• Leadership
• Technology for the Lodging Industry
• Hotel Sales, Marketing & Public Relations

Upon completion of all eight modules, AIM offers CHO candidates (who have attended all eight modules) a full-day review course designed to prepare them for the CHO certification exam. Once certified, members are required to renew their certification every five years by attending and participating in professional development activities.