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 Bounce Back coupons or vouchers are given to guests at the time of purchase to encourage their repeat patronage. Many properties attach a bounce back coupon to the guest folio upon check out. These coupons/vouchers have a significantly lower cost because they involve/incur no distribution fee. Because bounce back coupons are given to a target audience, the redemption (return) rate is often higher than coupons distributed through traditional distribution channels. It is important to note, bounce back coupons can be designed to bring guest back during designated, often low demand time periods. For more information on "bounce back" coupons, click here.  Here is an example of a Bounce Back Coupon.
Click here to view an example of a "bounce back" flyer. The following is an example of a bounce back promotion. *****************VISA BOUNCE BACK PROMOTION********************* Book a weekend stay at the Denver Marriott City Center between October 1, 2009 and December 31, 2009 and receive a $50 credit on your weekend! Details: * Must have Bounce Back coupon for redeemable code (available to book online at Marriott.com or at 800-228-9290 * $50 Credit can be applied to hotel-managed restaurants, room service, gift shop, and in-room movies (credit can not applicable to room rate, tax or alcohol) * Credit will be given at check out. * No refund for unused credit * Must stay 2 consective weekend nights * Available October 1, 2009 - December 31, 2009 * Must arrive Thursday, Friday or Saturday with a Friday or Saturday stayover. Valid for stays Thursday through Sunday. * Blackout dates may apply.  At our property we have printed coupon labels and applied them to the front side of the key card holder. The coupon can offer any type of discount that a property would care to offer. We offer a 15% discount. It then turns into a bounce back coupon, offering discounts for returning guests. This idea, I owe to the DI - Chesterfield Town Center Mall. Tim Armitage, the GM, and I share ideas and suggestions. - Randy Brawdy, General Manager DI-Richmond, VA  Customers aren't just looking
for deals these days, they expect them. Even people who never thought about clipping a coupon are now searching for
special discounts.
Bounce-back coupons are a unique twist on the traditional coupon because they can only be used on a return visit. Now, when I go to to my favorite discount store, they usually toss a 10 percent off coupon in the bag for use on my next visit. Doesn't excite me too much. I'm usually shopping the 60 and 70 percent off ranks anyway, but it's also what I'd call ho-hum marketing. But here's an interesting twist on the bounce-back coupon. A neighborhood restaurant took the concept, spiced it up and created a sensational marketing strategy that worked. During the holidays, the restaurant handed out sealed envelopes to customers. Each envelope contained a gift coupon ranging from a free appetizer to a group party. Now, here's where it gets interesting. You couldn’t open your envelope until you brought it back in January -- a historically slow month in the restaurant business. My family ate there several times and collected three envelopes. Each return visit in January, we brought one of our envelopes with us, excited to see what we'd won. Although we didn't win anything "big," the restaurant did. The intrique they created with a simple bounce-back coupon brought business back to their restaurant and kept their tables comfortably filled. Although this story pertains to a restaurant it is indicative of the way things are today. The "same old, same old," doesn't work anymore, but creative twists can generate tremendous results. |