Top 10 Revenue Generating Opportunities during the Holiday Season:

1.      Do you have an early booking incentive in place to book holiday parties and/or guest rooms?

2.      Work with your Chamber of Commerce to raise awareness about your property for holiday bookings?

3.      Have you created new packages based on the season and upcoming holidays? (Thanksgiving, Christmas, New Year’s)

4.      Do you have a Last Minute Deal/Package together?  Produce this now to prepare for the holiday push and to generate a sense of urgency in order to pick up last minute bookings.  

5.      Have you identified a target audience or package that you can use for a customized “staycation” campaign?

6.      Are you listed on Google Local?  It’s FREE

7.      Are you tapping into the Social Media channels?  Do you have a strategy?   The goal is to promote your property, generate interest and capture room nights.

8.      Are you responding to online reviews? You should be doing this year-round, especially as families look for that cozy vacation spot (or an alternative to staying with family) in which to spend the holidays.

9.      Promote your hotel as a “don’t drink and drive” lodging facility.  Many holiday parties are booked at community centers, VFW Post, Elk's Lodge, etc.   Set up a special room rate for their groups.                                                    

10.  Have you established a referral program for the property?  Visit with area service stations, cab companies, tow truck companies and restaurants to set up a referral program.  Provide each location with an ample supply of your property collateral along with a referral card. Pay $1 to $5 to each referring person, per referred room.  

Ask yourself these questions to assure that you have tapped into all channels to maximize your revenue potential this holiday season.