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Hosting sports teams can be a consistent and lucrative source of revenue for hotels that are able to fulfill the specific needs of the athletes. Sports teams in each sport have specific requirements. Moreover, each individual team’s policies determine the services a team will want/need during its stay at your hotel. Most "non-professional" teams will require security, enough rooms for double occupancy, and smooth front-desk service. Unlike baseball and basketball teams, football teams often need breakout space for team meetings and require carefully controlled in-house food service. Basketball players appreciate extralarge beds and late-night food service or availability.
Targeting Sports Market Groups
Hotels are going after the sports market by offering the unique combination of group benefits, personal attention and special accommodations that many sports groups have come to expect. One such example is the Doubletree Hotel-Richmond Downtown, a 232-room hotel which underwent a $10 million renovation after converting from a Radisson last year, according to Sales Manager Kelly Williamson. In addition to being the closest hotel for sports groups playing at Virginia Commonwealth University’s Siegel Center and boasting the only rooftop pool in the city, the Doubletree offers a sports package to address both the basic and special needs of traveling sports groups. “Teams typically don’t go off a normal menu, so I work with them and the hotel banquet staff to create menus that allow them to maintain their diets on the road,” she said, adding that the package also includes a complimentary suite or room upgrade for coaches, complimentary room for pre- and post-game functions, and complimentary bus parking. Sports groups also have access to the hotel’s newly renovated exercise room featuring a large-screen plasma TV and smaller TVs at each treadmill, as well as complimentary passes to the YMCA located just a block from the hotel. “I try to accommodate any special request and have done just about anything you can think of,” Williamson said. “I find out what coaches like to eat and drink, and have that delivered to their rooms with a handwritten note welcoming their groups to the hotel.”  
Keep in mind...all team schedules are made public. If needed, contact the opponents directly.  |
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