As any businessperson knows, advertising/marketing does not come cheap--yet it is a critical part of the success of any enterprise.
In today's tough economic climate, why go it alone? Joining a co-op enables you to take advantage of targeted regional marketing
opportunities and participate in area meetings which provide valuable brand updates, and information pertaining to operations, marketing,
brand standards, as well as vital training.
The key objectives of Co-ops are:
• To help you increase occupancy, ADR and RevPAR.
• To provide education at meetings to help owners and operators with key operational issues.
• To provide a forum for member hoteliers to network with each and key Corporate representatives.
Join your local/area marketing co-op to maximize your marketing dollars and attend the area meetings
to take advance of networking opportunites while discovering "best practices" utilized by fellow co-op members.
