You have found FieldTips.com and RobertJThompson.com, the personal website of Robert J. Thompson, MBA, CHA, TMP.
Here you will find sales and marketing tips, tools, tactics and techniques for the Hospitality Industry. All materials,
recommended readings, and links provided, within this site, are for educational purposes only.

Target marketing, especially in today's tough economic climate, requires stepping out of your comfort zone and marketing your hotel
in ways you may have previously shied away from or never even considered. Timid actions will stymie your property's growth potential
and greatly impact your ability to target, as well as capture, potential customers. Today, time is a precious commodity; however,
I hope you are able to take advantage of the resources provided within the site to garner and maintain a competitive edge in your
marketplace, while battling for increased market share.